Thanksgiving – A Holiday in Crisis
Thanksgiving tries to be a Modern American Holiday, really it does. Its mix of gluttony and religious overtones has a distinctly American feel. But the holiday is suffering an identity crisis and fading into obscurity.
Oh, sure, there’s Black Friday, a big part of the Thanksgiving Weekend–but that’s not even considered a part of Thanksgiving any more. Nope, Black Friday is now the official opening of the Xmas Shopping Season.
If Thanksgiving was a Real American Holiday, it would defend its turf and not abdicate a single day to another holiday’s celebration.
Does New Years give up a day to Xmas? Hell, no. It took the end of the Xmas holidays as its own. Does Easter let Memorial Day have even a minute of its time? As if.
July 4th, Labor Day, even Halloween, all of these have carved out a niche–and their own brands of rampant consumerism with specials, sales, and unique offerings. This year, though, Thanksgiving barely got a nod, as after Halloween the Xmas decorations came out at every retail store. An occasional pilgrim, turkey, scarecrow, and pumpkin display, usually tucked away in a back corner, were all the acknowledgement Thanksgiving received this year.
What’s a beaten down holiday to do? I think the answer is clear: Thanksgiving needs to expand its retail focus from turkey and dressing to something with more zest, more pow! Parades and football used to bolster Thanksgiving’s status as a Great American Holiday, but even those venerable institutions are getting plowed under…or slept through in a turkey-gorged haze.
It’s the sedentary, self-congratulatory nature of Thanksgiving that’s getting in the way. Black Friday is lost forever at this point, but that still leaves Monday through Wednesday of Thanksgiving Week. Borrowing a page from the Xmas playbook, Thanksgiving could institute a Four Days of Thanksgiving, expanding its focus to include both thanks (as per tradition) and giving.
It’s the giving that opens up the retail opportunities. Giving means buying, and buying useless crap to give to people who already have a standard of living well in excess of anything the world has ever seen is what America is all about.
And while we’re at it, the color scheme of Thanksgiving needs an overhaul. Seasonal or not, brown and orange are just not very exciting. Red, white and blue, red and green, black and orange, even the pastel pastiche of Easter all have more umph than brown and orange.
It may be too late, though. Even FDR, arguably the greatest President the United States has ever elected, failed to help Thanksgiving. His 1930’s era effort to move Thanksgiving up by a week to better separate it from Xmas was thwarted by agents of the Xmas Monopoly.
Let’s face it: Xmas has Thanksgiving under its thumb. But there’s hope yet, if Thanksgiving can pull itself together and grow a pair of balls. Only Thanksgiving can help Thanksgiving. It has to recognize that it’s enabling Xmas and muster the guts to leave on its own.
You can do it, Thanksgiving! Believe in yourself!
-Demonax